Stop paying for ads that don’t sell.

TraceClose links every ad to the WhatsApp conversation and to the sale your team closes, with its value. See what each creative spent and sold, cut what doesn’t sell and put your budget behind what does.

Start 7-day free trial See the product in 2 minutes

No card needed to try. Set up in an afternoon.

Watch a sale travel from the ad to the dashboard.

Two minutes inside the product: the conversation with its source, the team inbox, the pipeline and the ROAS of every creative.

Abrir o vídeo do produto (MP4, 2 min)

The click becomes a conversation. The conversation becomes a sale. Nobody connects the two.

Ads Manager counts conversations, not sales. So the creative with the cheapest conversations gets more budget even if it sells nothing, and the one that actually sells gets paused for looking expensive. You pay for the wrong ad without knowing it.

  • This creative brings cheap conversations, but does it sell?Nobody can answer, because the sale isn’t tied to the ad.
  • Who replied to this lead?Conversations wait for hours, and the manager finds out at month end.
  • Why did the campaign get worse?Meta optimizes for clickers, because it never heard about buyers.

Three steps between the click and the money.

One thread links the ad, the conversation and the sale, and the sale goes back to the campaign. No spreadsheet in between.

  1. 1

    Connect your ads and WhatsApp.

    Link your Meta ad account and your numbers. Every incoming conversation carries its campaign, ad set and ad.

  2. 2

    Reply with the source in view.

    Your team works a shared inbox, routed by rules, with pipeline, SLA and saved replies.

  3. 3

    Record the sale. Cut what doesn’t sell.

    One click on "Sold", with the value. The sale counts toward the creative’s cost per sale and ROAS and goes back to the campaign so it learns. Then move budget away from what only starts conversations and into what closes.

Everything you need to know where to cut and where to invest.

Creative analytics

Cost per sale and ROAS for every creative, from real sales.

Spend synced in the ad account’s time zone and matched to every "Sold". Rank creatives by what they sell, not what they cost, and spot what is burning budget in minutes.

4,72×Real ROAS
$4.19CPL
$62CAC

Source of every conversation

Campaign, ad set and ad on every conversation, lead and sale. Organic shows up as organic.

Shared team inbox

Every conversation in real time, with queues, handoffs, internal notes and saved replies.

Pipeline and lead routing

Stages per operation, automatic routing across reps and reassignment when nobody replies.

Rotation, targets and leaderboard

Leads routed by each rep’s weight, with a pause for anyone who is away. Targets and leaderboard update with every sale. Reps see their own numbers; managers see everything.

Sold $X

The sale recorded with amount, product and owner. The number that powers everything else.

Campaigns learn from real sales

The sale your team records goes to Meta with its value and currency, so the algorithm finds more people like your buyers.

Many operations, one account

A clinic network, several brands or an agency with clients: each operation with its own numbers, pipeline and team.

International from day one

Portuguese, Spanish and English. Dollars, euros, reais and more, per operation.

SLA that warns you first

An alert when a lead waits too long, and automatic reassignment before it goes cold. A paid lead that goes cold is wasted budget.

A pipeline and vocabulary for every kind of operation.

Automation can qualify; closers close. See which creative brought in every sale and stop paying for the rest.

ROAS per creative from every "Sold", a closer leaderboard and first-response time, no spreadsheet.

Ready-made pipeline
NewIn conversationLink sentPayment pendingSold

What changes in the first week.

Stop paying for creatives that only start conversations.

Cost per sale and ROAS for every creative, from money that actually came in, not from the event the platform estimates.

No paid lead left behind.

SLA alerts when a lead waits too long, plus automatic reassignment.

Every lead owned within minutes.

Leads routed by each rep’s weight and reassigned when the SLA runs out, with everyone’s response time in view.

One place.

Tracking, inbox, CRM and team management without stitching four tools together.

Try it free for 7 days. Then pick a plan.

No card to start. One creative that doesn’t sell costs more than the plan: find out which.

Essential

For teams starting to sell in conversations

$27/mo
  • 1 operation
  • 3 seats
  • 1 WhatsApp number
  • Source of every conversation
  • Inbox and pipeline
  • Sales recorded with value
Start 7-day free trial

Growth

Most popular

For operations with a sales team

$67/mo
  • 3 operations
  • 10 seats
  • 3 WhatsApp numbers
  • Sales sent to Meta
  • Targets, SLA and leaderboard
  • ROAS, CPL and CAC per creative
Start 7-day free trial

Scale

For multi-location networks and large sales teams

Custom
  • Custom operations, seats and numbers
  • Networks with many locations or brands
  • Account manager
  • Annual contract and invoicing
Talk to sales

Agency

For ad agencies

One billing account pays for every client’s operation. Each client gets its own numbers, pipeline and team, and you follow them all from one dashboard.

$127/mo

up to 5 clients · extra client $17/mo

  • Up to 5 clients, one operation each
  • Separate numbers, pipeline and team per client
  • Consolidated view across clients
  • One bill on the agency account
  • Real ROAS per client and creative
  • Each client’s sales sent to Meta
Start 7-day free trial Talk to sales
One billOn the agency account, for every client
  • Bright Smile ClinicClinic
  • Fluent EnglishCourse
  • North RealtyReal estate
  • Bella AestheticsClinic
  • Consolidated viewAll clients

Monthly prices in USD; checkout shows your local currency. Add seats or numbers on any plan.

Frequently asked questions

Do I need a new WhatsApp number?

No. Connect the numbers you already use.

Does it work with the WhatsApp my team already uses?

Yes. Scan a QR code to connect the number you already use, and your team starts replying from TraceClose.

How does TraceClose help me spend less on ads?

By showing what each creative, ad set and campaign sold, not just how many conversations it started. With cost per sale in hand, you move budget away from what doesn’t sell and into what does. How much you save depends on your business: TraceClose shows the numbers, and the decision stays yours.

Why isn’t cost per conversation in Ads Manager enough?

Because a cheap conversation isn’t a cheap sale. The creative with the cheapest conversations often sells little, while a pricier one sells more. TraceClose joins each ad’s spend with the sales your team recorded and shows each one’s cost per sale and ROAS.

Does TraceClose change my campaigns?

No. Today it only reads spend and campaign structure to match them with sales. An AI copilot that suggests where to cut and where to scale is on our roadmap, and even then it will only suggest: you decide and apply.

How do you know which ad a conversation came from?

Click-to-WhatsApp ads send the ad identifier with the first message. We match it with your ad account to show campaign, ad set and creative.

Which ad platforms do you track?

Meta (Facebook and Instagram) today. Google Ads is on the roadmap.

What about Instagram Direct and Telegram?

They are the next channels. WhatsApp is the first channel, not the only one.

How does the sale get back to Meta?

When someone clicks "Sold", we send a purchase event with its value through Meta’s Conversions API. You choose whether to send it.

What about my customers’ privacy (GDPR)?

Your data is yours. We encrypt credentials, log who accessed what and delete data on request. A data processing agreement is available.

Can I run more than one operation?

Yes. Each operation has its own numbers, pipeline, team and currency.

I’m an agency with several clients. How does it work?

On the Agency plan, each client is an operation with its own numbers, pipeline and team, and there is a single bill on the agency account. You see each client on its own and all of them together. The plan includes up to 5 clients, and you can add more whenever you need.

Which languages and currencies?

Interface in Portuguese, Spanish and English. Each operation has its own currency.

How do I cancel?

From your account, any time. No fees, no lock-in.

Find out which ad sold this week, and which one just spent.

Connect your ad account and one WhatsApp number. By the end of the afternoon, your team is replying with the source in view.

Start 7-day free trial Talk to sales