Roadmap

TraceClose roadmap

What you can use today, what the team is building now and what comes next. We update this page with every release.

Updated No dates: the order may change based on what we learn from customers.

Roadmap board

Available now 19 items

In the dashboard, ready to use today.

  • Service

    Team inbox for WhatsApp

    Several agents on the same number, with queues and quick replies so no contact is left waiting.

  • Service

    Voice notes, photos and documents

    Listen to, view and send files without leaving the conversation.

  • Service

    Leads on a pipeline board

    Drag each lead through the stages and spot what is stuck at a glance.

  • Team management

    Automatic lead distribution

    New contacts are shared among your sales reps, with no cherry-picking.

  • Ads and attribution

    Tracked links

    Every conversation arrives with the campaign, ad set and ad it came from.

  • Ads and attribution

    Campaigns that learn from your buyers

    Leads and sales flow back to Meta, so your campaigns look for more people like the ones who close.

  • Reports

    Campaign and team reports

    See which campaigns bring in customers, who sells the most and how fast your team replies, all in one place.

  • Team management

    Team targets

    Set targets and see who is close to hitting them.

  • Ads and attribution

    CPL and no-lead spend alerts

    Get notified when cost per lead climbs or a campaign spends without bringing in leads.

  • Account and billing

    Portuguese, Spanish and English

    The dashboard in three languages, with time zone, currency and international phone numbers set per company.

  • Account and billing

    Secure sign-in and private data

    Two-step verification at sign-in, and your company’s data visible only to your team.

  • Account and billing

    Self sign-up with a 7-day free trial

    Create your account yourself in a few minutes and try everything for 7 days.

  • Integrations

    Setup assistant

    A step-by-step guide to connect WhatsApp and your ads and bring in your team: ready to sell the same day.

  • Team management

    Email invites and multiple operations

    Invite your team by email and run several operations under one account.

  • Ads and attribution

    “Sold” button

    Log the sale and its value in one click, and it goes straight to Meta.

  • Service

    New inbox with the source ad

    The ad that brought in each contact shows right next to the conversation.

  • Service

    Custom pipelines with ready-made templates

    Build your own stages or start from a template for clinics, med spas, online courses, real estate, agencies or local services.

  • Service

    Merge duplicate contacts

    One person, one history: merge repeated records without losing conversations.

  • Integrations

    Leads and sales from your website

    Forms, quotes and sign-ups on your website come in as leads with the ad that brought them, and every sale counts toward ROAS. Works even without WhatsApp.

In progress 3 items

The team is working on these now.

  • Account and billing

    Plans with Pix and card payments

    Pick a plan and pay by Pix or card, right from the dashboard.

  • Reports

    Website visits per ad

    How many people opened your website from each ad, how many clicked WhatsApp or the buy button, and how many became leads. Bots excluded.

  • Ads and attribution

    Alert for campaigns not delivering

    Campaign is on but the platform isn’t delivering it? TraceClose tells you the same day, before you lose time and opportunities.

Up next 7 items

What comes after the work in progress.

  • Ads and attribution

    AI campaign copilot

    Every week, AI points out which ads to cut and which to scale, with the cost per sale and ROAS behind each suggestion. You can also ask in plain words, like “which ad sold the most this week?”. You make the call.

  • Integrations

    Checkout sales flow in automatically

    Connect your checkout or payment platform: every approved sale lands on the right contact, with its value, and counts toward the ROAS of the ad that started the conversation.

  • Integrations

    Verified connection for high volume

    Another way to connect your number, verified and stable, for teams that handle a lot of conversations every day.

  • Reports

    Consolidated view across operations

    For agencies and multi-location businesses: every operation side by side, each with its own numbers.

  • Account and billing

    Other currencies and international cards

    Pay your subscription in other currencies with a card issued outside Brazil.

  • Account and billing

    Crypto payments

    One more way to pay for your subscription.

  • Account and billing

    Export and delete your company data

    Download or delete your company’s data from the dashboard, whenever you want.

Future 9 items

Ideas we are evaluating, with no commitment: they may change or never ship.

  • Ads and attribution

    Apply suggestions in one click

    Pause an ad or adjust the budget straight from a copilot suggestion or a CPL alert, with a confirmation step and an undo.

  • Service

    Auto-replies and follow-ups

    Welcome message, out-of-hours reply, keyword replies and a reminder for the team when a lead goes quiet.

  • Service

    Phone notifications

    A heads-up on your phone when a sale comes in or a lead is waiting for a reply, with nothing to install from the app store.

  • Service

    Pix payments in the chat

    Send a Pix payment request (Brazil) inside the conversation; once it is paid, the sale is recorded with its value and owner.

  • Service

    AI summaries and suggested replies

    A conversation summary and a suggested reply for the agent to review before sending.

  • Team management

    Hot leads flagged by AI

    AI reads your conversations and shows who is ready to buy, so reps talk first to the people about to close.

  • Integrations

    Instagram Direct and Telegram

    Handle other messaging channels in the same inbox.

  • Ads and attribution

    Google and TikTok ads

    See which ad started the conversation on those networks too.

  • Service

    Mobile app

    Answer conversations and follow your team’s results from your phone.

Start with what’s already live.

Try TraceClose with your team for 7 days. Missing something? Tell us: that’s how we decide what comes next.