Connect

Ad accounts and spend sync

Updated September 28, 2026

Step by step

1. Open the connection’s accounts

   In Settings › Integrations, click the name of the Meta connection (or the ⋯ menu › Ad accounts).

2. Check the accounts

   The list shows the Account, Currency, Time zone and Warnings for each account the token can see. Check the ones that should go into your reports.

3. Save the selection

   Click Save selection. Spend from the checked accounts comes in with the next sync.

4. Force a read if you need to

   The Sync button next to each account requests a read right away. In Analytics › Campaigns, Sync now does the same for the whole organization.

How often each thing updates

The overnight review exists because Meta keeps adjusting spend for previous days. That’s why yesterday’s number can change a little the next morning.

The footer of Analytics shows how long ago the ads were synced. If more than 3 hours go by without a sync, the Ads out of date badge appears.

Warnings in the account list

• Different time zone: the account is in a different time zone from the organization. Its days don’t line up with the dashboard’s, so its spend is excluded from totals (and has no hourly data).
• Currency (e.g., “Currency EUR”): the account spends in another currency. Its spend shows up when you pick that currency in reports; TraceClose doesn’t do currency conversion.
• No access: the token can no longer see the account. When you save, it’s removed from the sync; spend already imported stays in the dashboard. If access comes back, check it again.

More about time zone and currency in currencies and time zone.

Example

Fictional example: Example Co. works in the New York time zone and in US dollars. The account “Example - US” (USD, New York) goes into the totals normally. The account “Example - Europe” (EUR, Paris) shows two warnings: Currency EUR and Different time zone. It can stay checked, but its spend is excluded from the dollar totals. If the European campaign matters, the manager can change the account’s time zone in Meta to the organization’s.

One account, one connection

Each ad account can be synced by only one connection. If you try to check an account that’s already in another connection, you’ll see Account already synced by another connection: uncheck it here or remove it from the other connection before saving. The number of checked accounts also follows your plan’s limit.

Didn’t work? See…

• Just connected and see nothing: the first sync can take a few minutes.
• Spend missing or showing zero: ad spend isn’t showing.
• Warning about accounts excluded from totals in Analytics: ad account excluded from totals.
• Credentials refused: add a new token in Edit (manage connections).

Frequently asked questions